Alert and calm in a volatile world.


We help humans and organizations shift perspective.

Perspective on the nature of true success. Perspective on the nature of what it means to live a full life. Perspective on the challenges that hold us back. Perspective on how to find a sense of calm and alertness in the midst of all the distractions and stress that life throws at us.


“A crack in everything, that’s how the light gets in.”

—Leonard Cohen


The Art & Science

Research shows that we perform best when our mind is clear, calm and focused. However, this has become increasingly more difficult in a world that is full of distractions. Whether you are a teenager or adult, most of us are living in a state of being tired, wired and chronically stressed.

In addition, a 2010 Harvard study discovered that the mind is in a wandering state nearly 50% of the time which begs the question, where are we the other half of the time?

All too often people live on autopilot, unaware that this mental chatter is dictating how they see the world around them.

01 Let’s Talk

Speak Your Story. Define Pressure. Articulate Dreams. View Habits.

Commit To Action

02 Centered + Energized

Explore Movement. Observe Thoughts. Control Breath. Calm Nervous System.

Train Your Brain


03 Create Ideal Mindset

Describe Greatness. Design Performance Profile. Develop Routines.
Clarify Values. Specify Goals.

Chart Your Path

05 Go With The FLOW!

Play Loose. Take Risks. Drop Critic. Stay Present. Embrace Success.

Ride The Wave

04 Become Growth Responders

Accept The Uncomfortable. Visualize Performance. Manage Attention.
Create Space.

Shift Your Perspective

06 Master Your Craft

Putting It All Together. Regulate Energy. Perform Centered. Sync Body & Mind.

Integrate Performance

Push beyond your boundaries.

When we are pushed beyond our boundaries, boundaries of biases—boundaries of assumptions, boundaries possibility, and boundaries of programming—it allows us to unpack a deeper sense of self.

A deeper sense of our own reality.


high performance coach, flow educator & Corporate trainer

Damon Valentino.

My name is Damon Valentino. I am a High Performance Coach, Flow Educator & Corporate Trainer and the Director of Side Street Performance Coaching. I hold a master’s degree in Sport Psychology and I am a Certified Flow Coach, trained by the world’s leader, The Flow Genome Project.

Side Street is a global coaching company dedicated to providing customized professional coaching and training services to individuals and corporations. Our foundation is based on well researched science from the fields of positive psychology, organizational development, and neurobiology/neurophysiology of peak performance.

I work with individuals and organizations to identify where they are stuck, develop a working model to overcome the challenges they face, and provide real time feedback to promote robust engagement and productive accountability.

Cutting edge research continues to evolve my practice. Evidence based practices are the science while the art is in forming connections to help people and organizations learn how to walk their own unique path and cultivate the type of mindset that is focused and resilient enough to withstand the volatile and uncertain climate that has come to define elite sports and business.


"Real change happens in the margins."

—Damon Valentino


 What’s on in 2019

Thriving Humans. Thriving Organizations. Thriving Planet.

A self-leadership program for humans of tomorrow hosted by morrow - the museum for human potential.

In an exponential world, we need exponential mindsets. Exponential mindsets feed off volatility, uncertainty, complexity and ambiguity. And wisely master their nervous systems for optimal wellbeing and peak performance.


This training is a curation of the latest research in neuroscience, positive psychology and leadership.

Apply Now

September 2019